Hi, I’m Seth, the founder of The Protein Baker. The idea for TPB came to me after a frustrating experience with a dry, bland protein cookie from a well-known brand.

Struggling to chew and swallow it, I knew there had to be a better way to make high-protein treats that tasted great. From this i came up with the idea to for a bakery that creates macro-friendly snacks that satisfy sweet cravings without leaving you feeling bloated or guilty.

I started building TPB during the Covid lockdown while juggling two jobs and teaching myself how to bake with protein. From crafting the recipes to designing the packaging and even building the website, I poured everything into creating the products you see today.

My passion for food and baking has always driven me, and now I’m thrilled to share that love with you through TPB.Crafting new recipes and perfecting my baking skills has been at the heart of this journey, and it’s been an exciting few years for the business. We’ve come a long way, and I can’t wait to show you what’s coming next!